Privacy Policy
This Privacy Policy covers the personal information collected and held by The Yarn Market Hotel (YMH).
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Where we rely on consent to process your personal information, you may withdraw that consent at any time by contacting us using the contact details set out under "HOW TO CONTACT US" by emailing us at the Yarn Market Hotel hotel@yarnmarkethotel.co.uk
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THE CONTROLLER OF YOUR PERSONAL INFORMATION
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Under applicable data protection laws, we are required to advise you who is the controller of your personal information. The controller of, and the person responsible for, the personal information covered by this Policy is The Yarn Market Hotel, Dunster, Exmoor TA24 6SF
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PERSONAL INFORMATION WE COLLECT AND HOLD AND THE PURPOSE FOR WHICH WE USE IT
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This Privacy Policy applies to all personal information collected by YMH, by whatever means, both about its customers and about its contacts. The first section below applies to customers and explains under 4 separate headings what personal information we collect about customers, how we collect it, what we use it for and the legal basis on which we rely to do so. The second section below provides all the same information for our contacts, again under 4 separate headings.
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CUSTOMERS
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What personal information do we collect from our customers?
The personal information we collect may include:-
(i) full name, email address, home and/or business address, phone number (mobile and/or landline);
(ii) date of birth;
(iii) bank account and payment card information;
(iv) booking history;
(v) transactional data including details about payments to and from you and other details of products and services you have purchased from us;
(vi) information relating to your use of our services, such as room preferences, special requests, interests, feedback and survey responses; and
(vii) marketing preferences.
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How is our customers' personal data collected?
We will collect this data from you when you provide it to us by phone, email, post, through our website or in person.
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Legal basis for processing our customers' information
We will only use your personal information as the law permits. By law we are required to tell you the legal bases upon which we rely in processing your personal information. The legal bases we principally rely upon are these:-
(i) it is necessary for the performance of a contract between us for the provision of services or in order to take steps at your request prior to entering into such a contract; and/or
(ii) it is necessary for the purposes of the legitimate interests of pursuing and developing our business, where such interests are not overridden by your rights or interests.
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Occasionally we may also rely upon the following legal bases for processing:-
(i) you have given your consent to the processing; and/or
(ii) it is necessary for us to comply with a legal obligation on us; and/or
(iii) it is necessary to protect your vital interests or those of another individual.
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Where we rely on consent to process your personal information, you may withdraw that consent at any time by contacting us using the contact details set out under "HOW TO CONTACT US" by emailing us at the Yarn Market Hotel hotel@yarnmarkethotel.co.uk
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What do we use our customers' personal information for?
We intend to use your personal information for the following purposes:-
(i) to fulfil your bookings and/or to provide services or facilities you request from us;
(ii) to collect payment from you;
(iii) to administer and manage our relationship with you, which may include asking you to complete surveys or feedback forms;
(iv) where you have made a reservation with us, to send you information before your visit to confirm the reservation and to provide you with other information relating to your reservation which we think you may find of interest;
(vi) to send you marketing and promotional material where we think this may be of interest to you (unless you have objected to receiving this by contacting us using the contact details set out under "HOW TO CONTACT US"
(vii) where required by law; and
(viii) where necessary to protect your health or wellbeing or that of another individual.
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CONTACTS
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What personal information do we collect from our contacts?
The personal information we collect may include:-
(i) full name, email address, home and/or business address, date of birth, phone number (landline and/or mobile; and
(ii) marketing preferences
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How is our contacts' personal data collected?
We will collect this data from you when you provide it to us by phone, email, post, through our website, in person or from publicly available data basses or editorials including those on the internet.
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Legal basis for processing our contacts' information
We will only use your personal information as the law permits. By law we are required to tell you the legal bases upon which we rely in processing your personal information. The legal bases we principally rely upon are these: -
(i) you have given your consent to the processing; and/or
(ii) it is necessary for the purposes of our legitimate interests of pursuing and developing our business, where such interests are not overridden by your rights or interests.
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Occasionally we may also rely upon the following legal bases for processing:-
(i) it is necessary for us to comply with a legal obligation on us; and/or
(ii) it is necessary to protect your vital interests or those of another individual.
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Where we rely on consent to process your personal information, you may withdraw that consent at any time by contacting us using the contact details set out under "HOW TO CONTACT US"
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What do we use our contacts' personal information for?
We intend to use your personal information for the following purposes: -
(i) to fulfil your requests for information;
(ii) to send you marketing and promotional material where we think this may be of interest to you (unless you have objected to receiving this by contacting us using the contact details set out under "HOW TO CONTACT US"
(iii) where it is required by law; and
(iv) where necessary to protect your health or wellbeing or that of another individual.
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MARKETING TO YOU
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You may receive marketing communications from us: -
(i) if you have specifically requested that information from us; or
(ii) by email, text or post, if you are a customer and you have not opted out of receiving that marketing (which you may do by contacting us using the contact details set out under "HOW TO CONTACT US"
(iii) by post, if you have not opted out of receiving that marketing (which you may do by contacting us using the contact details set out under "HOW TO CONTACT US"
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Please note, you can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time using the contact details set out under "HOW TO CONTACT US"
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IF YOU FAIL TO PROVIDE PERSONAL INFORMATION REQUESTED
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Where we need to collect personal data by law or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services). In this case, we may have to cancel a service you have booked with us but we will notify you if this is the case at the time.
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SHARING YOUR PERSONAL INFORMATION WITH OTHERS
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We will not disclose personal information we hold about you to any third party except where required by law or as follows: -
(i) to third parties i.e. track and trace
(ii) to professional advisers including lawyers, auditors and insurers;
(iii) to HM Revenue & Customs, regulators and other authorities who require reporting of processing activities in certain circumstances.
(iv) to bankers for the purpose of collecting payments to which we are legally entitled.
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Also, in the event that we sell any business or assets, we may disclose personal information we hold about you to the prospective and actual buyer of such business or assets. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.
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Please note that we do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
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TRANSFERRING YOUR PERSONAL INFORMATION OUTSIDE THE EEA
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We do not intend to transfer any personal data we hold about you to a country outside the European Economic Area ("EEA").
If however we do transfer your personal data out of the EEA, we shall ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards applies: -
The countries to which it is transferred have been deemed to provide an adequate level of protection for personal data by the relevant regulators;
we have put in place with the transferee specific contracts approved by the relevant regulators which give personal data similar protection to that it has in Europe; or
if the transferee is in the US, it is registered with the Privacy Shield (or any similar replacement scheme) which requires it to provide similar protection to personal data as is required in Europe.
DATA SECURITY
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We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
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We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
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HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION FOR?
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We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
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To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
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In some circumstances you can ask us to delete your data: under YOUR RIGHT TO ACCESS YOUR PERSONAL INFORMATION AND YOUR OTHER RIGHTS/to request erasure see “How to contact us”
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In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
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We will take all reasonable steps to destroy, or erase from our systems, all the personal information we hold about you when requested to do so.